Technologies serve as the foundation for developing new solutions. These solutions can be used in a variety of sectors. Disruptive technology can benefit both consumer product firms and their customers in a variety of ways.
For consumer goods companies and consumers alike, blockchain has the potential to bring in a new era of transparency, particularly in terms of product tracking and monitoring, as well as the movement of information, services, and money.
Artificial intelligence (AI) can improve a company’s competitive advantage while also improving the consumer experience. Automated procedures, AI-based product and service improvements, and improved decision-making can all benefit businesses. Personalized items, online product recommendations, and prompt service can all benefit customers.
Companies may benefit from enhanced operational efficiencies as a result of digital reality technologies, which also provide advanced techniques for consumers to interact with and experience things before purchasing them. Digital reality can be used to produce successful marketing and advertising, promote innovation, boost employee performance, increase efficiency, and create three-dimensional and interactive product representations, among other things. Consumers can explore product customisation and get details supporting product transparency to make informed food choices in addition to virtually experiencing products.
Cloud technology can aid in the creation of a conducive atmosphere for the implementation of other disruptive technologies. Furthermore, the cloud may assist businesses with speedy hardware and software implementation as well as dexterity in delivering IT capabilities. Cloud investments can yield quick returns and provide firms with cost predictability, allowing for improved financial planning. Consumers can use the cloud to perform a variety of seemingly ordinary daily tasks, such as email, online shopping, browsing the internet, and so on, in a smooth and omnipresent manner. 8 Together, these factors can lead to more consistent experiences and more customer engagement—a win-win situation.
These technologies, however, do not exist in isolation. They “speak” to one another, assisting in the creation of effective solutions. This allows businesses to increase productivity and safety while also improving the consumer experience, resulting in higher profits.
